Base Energy Overhaul

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Client

Services

  • Content Strategy
  • Brand Strategy
  • Product Design
  • Illustration
  • Site Design
  • Installation

Summertime with Base Energy is a busy one. It’s full of concerts, parties, wild events, and tons of work. Whenever Base Energy are at events, they usually have a huge tent set up with hot girls giving out promotional materials to customers.

Last year, we worked closely with Base in designing their new can, sell sheets, presentations, and POS marketing materials. The design strategy and marketing direction took them beyond just events and placed them throughout the country in retail stores, on trucks, buses, clothing, and other areas.

With all the crazy summer events, we needed an easy way for their clientele to keep updated. So we designed and develop their events based site. The main focus was to give users access to a calendar with detailed information on events held throughout the year. The events and content needed to be editable through a CMS. The website’s secondary focus was to redirect their clientele to their e-commerce and social networking websites giving them a chance to monetize their traffic.

The website and promotion came to be a true success.