With HTML5 new document outline algorithm, we have to utilize key aspects when forming our header tags. Even though outline algorithms cannot be relied upon to convey document structure to users, it does create a table of contents that could be used by assistive technology to help the user, or be parsed by search engines […]
The heading structure of your pages is one of your most influential aspects for optimizing on-page SEO. The heading structure of your website defines which parts of your content are meaningful, and how they interconnect. Since every page on your website has different goals, each page needs a different heading structure than your homepage.
In the last couple of posts we’ve covered a lot of very important concepts in decision architecture: anchoring, ordering, framing, and loss aversion. All of these concepts play significant roles in how people perceive the nature of a decision and the available options, as well as in driving the decision outcome itself.
You can strongly persuade users mindsets with framing as they consider decision outcomes. People are sensitive when making a decision and don’t usually notice or question the frame. They often just accept the frame the way it is presented.
When we understand how Anchoring and Ordering affect perception and decision making, we can use them persuasively when architecting for conversion optimization. This also creates better decision making experience for users and effectively helps achieve sales goals.
No amount of marketing ads, promos, or contests is going to mean anything if you send all that hard earned traffic to a confusing webpage. If you’re losing the message linking that awesome ad you created to a crappy landing page, all you’ll end up with is an abandoned lead and a lost sale. If […]
What Is Conversion Rate Optimization (CRO)? If you advertise online and want to increase your profits you either have to substantially increase the amount of visitors coming to your site, or you can get the most out of your visitors. The main focus of Conversion Rate Optimization (CRO) is the latter. This involves analyzing your […]
Mobile search volume is starting to overtake desktop search, and Google has publicly made a statement with its intent to make mobile friendly website standout by adding a little tag next to mobile-optimized results when you search from your Smartphone. Google will also change page ranking based on if the website is mobile-friendly or not. […]
We’re pretty good at criticizing things. We can spot the flaws instantly. But that’s different than the critical exploration of whatever it is we’re trying to accomplish. Through critical exploration, you’re learning what it takes to make a great design from within the space in which we try to solve a problem. I ask people […]